Most retail (general spend) re-loadable prepaid card programs (where the responsibility lies solely with the card holder to load their prepaid card with their own funds) have extremely slow take up or ultimately fail. The presumption that cards will be used because the card holder wouldn't normally have an existing credit card and so is incentivised to use the card, is becoming fast becoming a weak model to base the sustainability of a card program on. The greater the number of general spend programs that are launched within a specific territory the weaker the effectiveness of all individual general spend programs in that territory as customers without any loyalty move to wherever the most economical card program exists. As such, general spend schemes suffer high failure rates.

To help organizations minimise churn and increase customer retention, CCS Prepay is able to integrate a loyalty cashback module which allows card program owners to position a loyalty scheme where their card holders gain access to discounts at thousands of online merchants. Online purchases leads to the accruing of loyalty points for card holders which can then be redeemed for cash payout through the card program onto their prepaid card. This encourages additional card transaction volume activity for the program owner and thus increased revenue. The rewards program can be implemented for schemes operating in United States, United Kingdom, Mainland Europe, Australia and is fast becoming a mandatory requirement plug in for prepaid card schemes that require a concept to encourage card usage. An example of some of the brand names under the UK scheme can be seen below.

If you are interested in discussing the integration of a loyalty component module to help minimise churn and increase customer retention, then please contact sales@ccsprepay.com for further details of how we can assist.