Background

CCS Prepay was approached by a UK telecoms company regarding the development of an instant issuance retail based prepaid card program which would combine a remittance card to card transfer functionality with that of being located at specific retail locations for instant issuance. With an existing CTN channel distributing hundreds of thousands of calling cards per year the client routes millions of minutes of international telecom traffic from other carriers through their own switching and network infrastructure and believed such and existing distribution model would allow for quick market penetration.

The Solution

Based on existing competition in the market our clients requirements evolved significantly due to evolving regulations within the UK market around instant issuance and EU directives on the distribution of cards at point of sale without know your customer (KYC) requirements. Through a specific processing platform CCS Prepay was able to facilitate a program which incorporates an instant issue prepaid card which will be provided at hundreds of approved retail locations across the United Kingdom. Based on instant issuance procedures the non-loadable instant issue cards (sold at point of sale) can be issued, activated, loaded and used immediately  (limited maximum balance applies) providing a minimal level of KYC can be collected. The cards can then be upgraded to a standard re-loadable prepaid card (KYC required) which comes with a higher maximum balance.

Benefits to the card holder

  Ability to instantly receive a card on purchase (instant gratification)
  Ability to load up to £1000 without any requirement for KYC (Non re-loadable card)
  Major global payment brand providing global acceptance for card holder transactions
  Card to card transfer functionality providing significant remittance proposition
  Customers can use SMS messaging to load their cards and conduct card to card transfers

Benefits to the client

  Cross selling opportunities into a variety of niche markets and distribution channels
  Increased brand equity by aligning with a major global payment brand
  Reporting data to identify additional trends in customer spending behavior
  Additional marketing opportunities from reporting data
  White label program helps client to reaffirm its brand and position in the retail marketplace

Due to increasing regulations regarding instant issuance programs our future focus in the retail space will be only on instant issuance gift card programs for specific loyalty and incentive requirements. Please contact sales@ccsprepay.com for further details.